Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.
For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).
Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
The data is for the past 12 months, updated monthly.
Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.
Daily Pageviews per Visitor Estimated daily unique pageviews per visitor on the site.